Darrel D. Muehling, Ph.D.

Darrel D. Muehling, Ph.D.

Darrel D. Muehling is professor and chair of the WSU Carson College of Business’ Department of Marketing and International Business at WSU where he has been a faculty member since 1985. He received his Ph.D. in business administration (emphasis in marketing) from the University of Nebraska-Lincoln in 1985. His teaching responsibilities at WSU have been in the areas of promotion management and principles of marketing (both at the undergraduate and graduate levels). He has been the recipient of numerous teaching awards since joining the faculty at WSU.

Muehling’s primary research interests have focused on various dimensions of advertising/communications theory and practice, including nostalgia, comparative advertising, negative “attack” advertising, fine print, and involvement. His research has appeared in numerous journals, such as the Journal of Advertising, Journal of Advertising Research, Journal of Current Issues & Research in Advertising, International Journal of Advertising, Psychology and Marketing, Journal of Public Policy and Marketing, Journal of Business Research, as well as in the proceedings of national conferences for the American Academy of Advertising, American Marketing Association and the Association for Consumer Research.

He has served as a reviewer for a number of academic journals and promotion management textbooks and has held several leadership positions, including president for the American Academy of Advertising.

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