Babu Lourduraj John Mariadoss, Ph.D.

Babu Lourduraj John Mariadoss, Ph.D.

Dr. Babu Lourduraj John Mariadoss is Associate Professor and IBUS Fellow in the Department of Marketing and International Business, at WSU’s Carson College of Business. He received his Ph.D. in Business Administration (Marketing) from the University of Houston and currently teaches the undergraduate and graduate courses in International Marketing and Doctoral Seminars in Research Methods and Marketing Strategy.

Mariadoss’ primary research interests focus on various aspects of marketing strategy theory and practice, specifically business-to-business relationships, sales strategy, and branding strategy. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, Marketing Letters, Journal of International Marketing, Industrial Marketing Management, and Journal of Personal Selling and Sales Management. In 2008 he received the Mary Kay Dissertation Award from the Academy of Marketing Science and the AMA Sales SIG Doctoral Dissertation Award from the American Marketing Association’s Selling and Sales Management Special Interest Group.

Mariadoss is on the editorial boards of Industrial Marketing Management, Journal of Personal Selling and Sales Management, and Journal of Hospitality Marketing and Management. He is the faculty advisor of the WSU Marketing Club and holds membership in the American Marketing Association; Academy of Marketing Science, Product Development and Management Association; Industrial Management & Purchasing Group; and The Institute for Supply Management.

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